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Making the Case for Mobile-Optimized Email: The Strategy
Marketers who leverage mobile marketing at its best will provide unique experiences for consumers, regardless of time or space constraints, in ways that are differentiated, relevant, and intensely...
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The Anatomy of a Startup Email Design
I’ve been receiving a lot of emails from startups recently and noticed that they are surprisingly good at email design. So let’s take a look at the anatomy of a startup email design. Cool logo...
View ArticleEmail Marketing is Evolving — Is your Company Taking Advantage?
The ways in which people interact with brands is changing rapidly, but the expectation of the consumer for brands to “get it right, everywhere and always” is a demand that is just about reaching...
View ArticleGuest Blog: Are you Using Videos in your Campaigns?
We’re happy to share this blog from Lyris partner and client iCubes, India’s leading email marketing solution provider. The blog challenges email marketers to step into the Video era and puts forward a...
View ArticleThis Week’s 30-Minute Mentor and More for Publishers
A couple of weeks ago we launched our new 30-Minute Mentor Webinar series, a program of successive, fast-paced Webinars designed to accommodate time-constrained professionals. We’re focusing on the...
View ArticleBigger Companies Should Take Note of These Great Emails from Startups
This article originally appeared on Marketing Land on October 22, 2014 I’ve been receiving a lot of emails from startups recently and notice they are surprisingly good at email design. So, let’s take...
View ArticleWhat Keeps Digital Publishing Execs up at Night? Conversations from the...
Was it night-time skiing? Or partaking of certain vision-enhancing activities that happen to be legal in Colorado? No! That’s not what’s keeping publishers up at night – it’s the top business...
View ArticleResponsive Email Design Best Practices for a Better Mobile Experience
Looking around a crowded subway, a café, a mall, or pretty much any other public space, you will quickly notice one thing: people using mobile devices. They’re everywhere and have become a permanent...
View ArticleA Publisher’s Guide to Mobile Optimization
This article originally appeared in Target Marketing on March 25, 2015: [Editor’s note: Something to consider while reading this article—Mobile optimization on sites, or landing pages mobile email...
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The Age of Mobile Moves from Static to Dynamic
This article originally appeared on CMSWire on May 22, 2015: Have you adapted your marketing automation and email messaging programs for the Age of Mobile yet? If not, it’s time to catch up with the...
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